Harnessing the power of our diverse micro and mid creator network throughout TikTok, we sparked a frenzy of lip-sync performances, and comedic skits that showcased the song's infectious energy and empowering message.

Over 300 creators went live within a 24-hour period, further amplifying the song's reach and engagement. Recognised by EMI Records for setting a new standard of content production, our campaign was praised for its high quality and reliability.

audio usage

creators